Welcome to the New Mexico Tourism Department's online grant portal!



Find the grant program that works best for you! New Mexico True offers a variety of grant programs to assist partners with marketing their destinations and assets, creating visitor experiences, building and maintaining attractive communities. Click on links below to learn more, check eligibility requirements, access application forms, deadlines and criteria. Thank you for your interest and all you do for New Mexico. We look forward to working together!



Rural Pathway Project

The purpose of the Rural Pathway Project (RPP) is to assist tourism stakeholders within New Mexico in developing profitable tourism-products by providing the necessary tools, resources, and support.Through strategic programming specific to the needs of New Mexico’s diverse tourism industry, the Rural Pathway Project aims to support local stakeholders in developing existing assets into successful tourism-products that fully embody the New Mexico True Brand Promise to deliver adventure steeped in culture.



Applications for Cycle 3 of RPP will be accepted November 17, 2017 through December 1, 2017. APPLY HERE.



Cooperative Marketing In support of the Tourism Department’s mission to make New Mexico the primary destination for venturesome travelers, the Cooperative Marketing Grant Program (Co-Op) offers an avenue for tourism related, non-profit organizations, local and tribal governments to attract visitors to their destinations and events through advertising. The Co-Op program allows you to leverage the successful New Mexico True brand, building on millions of cumulative brand impressions to draw visitors to your destination and its assets. Start HERE by reading through the Cooperative Marketing Resources tab before starting the application.



New Mexico Clean & Beautiful/Keep New Mexico True New Mexico Clean & Beautiful partners with Keep America Beautiful, its Affiliated Communities and other municipalities and tribal governments throughout our state. Collectively, we inspire and educate people to take action everyday that improves and beautifies their community environment. Together we create socially connected, environmentally healthy and economically sound environments that are great places to live and visit.